Non-Apocalyptic Evidence-Based Risk, Resilience & Preparedness Education
Why We Exist
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For Entrepreneurs
Matering Risk Training OpportunityAs an entrepreneur or SMB owner, you have a dream, are driven to solve problems and provide value to society. Risk is ever-present, learn to identify, mitigate and leverage risk to gain market advantage, to secure your future in a chaotic economic environment.
We believe your business is worth it.
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For Families
Adopt a Prepared LifeA complete educational series on navigating the disruptive 2020s, protecting your family's interests and being able to thrive throughout the next chaotic event, whether that be a political, economic or natural disaster.
We believe your family is worth it.
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For Leaders
Social Capital Training OpportunityLeaders know that their employees, the people win the day, not policies, processes or procedures. Invest in building the best team available through the application of social capital: relationships, trust and norms of reciprocity.
We believe your people are worth it.
Preparedness Labs Incorporated
Mastering Risk - The Course
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Preparedness Labs Incorporated
Business Continuity for Solo-Entrepreneurs
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Preparedness Labs Incorporated
Adopt A Prepared Life - The Foundational Course
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Free Preparedness Education - The Roadmap to Resilience
A free five part series on how families, neighbourhoods, businesses and communities can build resilience to navigate these challenging times. Available on our YouTube channel, Podcast and Substack
Mastering Risk - The Podcast
Over 360 episodes on risk, resilience and preparedness education, on all platforms.
Customer Voices
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Hillary F
Jeff has an incredible knowledge for preparedness and is able to explain it very well to the average person in a way that is digestible, straight forward and clear. It isn't too dull or oversaturated like other preparedness resources. Just what I was looking for to help my family be prepared for everyday emergencies.
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Brady N
Filled with highly detailed information but made accessible for all audiences to grasp. It provides tangible material to practice in order to improve one’s preparedness efforts and plans. It explores relevant concepts such as social capital and relates such topics to how to build your personal preparedness plan. This type of material is usual oversimplified or under-explained but Donaldson’s finds the right balance and hits the nail on the head on various preparedness topics.
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Christopher U - Disaster Professional
Taking the course helped me find additional resources and skill sets I had overlooked. Plus, it helped me think about the smaller, more expectable events where I was underprepared and how my whole family would be affected. Sure, I could handle a weeklong power outage, but what would happen if I lost my job? What are my social resources? Who do I rely on and who relies on me?
I was also made to reconsider the effectiveness of my previous preparations and how to improve them.
A holistic consideration of your resilience and ability to respond to disaster events. Jeff reminds us that it is your responsibility to prepare for and mitigate the inevitable events that will impact your life and the lives of your close family.
If you never lose your job or never face a natural disaster, these plans will make you more mentally resilient, financially secure, and confident in your daily life.